SUNDAY, APRIL 18
Venue: The Lotte City Hotel Mapo
1600 - 2000 Participants arrive in Korea
MONDAY, APRIL 19
Venue: Fulbright Korea
0600- 0800 Breakfast (On your own)
0830 – 0930 Registration/Reimbursement (Fulbright Korea)
0930–1000 Welcome Remarks
Welcome Remarks
- Mrs. Jai Ok Shim, Executive Director, Korean-American Educational Commission
Welcome Remarks
- Lisa Heller, Deputy Public Affairs Officer, U.S. Embassy Seoul
1000 – 1030 ECA Updates & Workshop Overview
Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs
Richard O’Rourke, EducationUSA Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education
1030 – 1100 Coffee/Tea Break
1100 – 1200 Global Trends in New Media
James F. Larson, PhD, Deputy Director, Korean-American Educational Commission
Explore the big picture of incorporating new media in communications and focus on what’s waiting around the corner regarding new technologies.
1200 - 1330 Lunch (Starbucks Catering)
1330 – 1430 Overview of EducationUSA Social Media
Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs
ECA/EducationUSA policy guidance on the professional use of social media and the global communication strategy.
1430 – 1600 Overview of EducationUSA Social Media Presence
Brandon Howe, EducationUSA Media Specialist, Institute of International Education
EducationUSA website, ‘Connects’ online web meetings, and other online web based advising tools.
1600 – 1630 Coffee/Tea Break
1630 - 1730 Introduction to Video Making
Fulbright Korea Web Team
Video planning, using a camera, and video assignments.
1800 Dinner on Your Own/Return to Hotel
TUESDAY, APRIL 20
Venue: Departing from Lotte City Hotel Mapo at 0900
0600 - 0830 Breakfast (On your own)
0900 – 1230 IT Tour (Depart from Hotel)
Fulbright Korea
Tour of Samsung Digital City and presentations about the Samsung history and latest technology.
1230 - 1330 Lunch (Korean Restaurant at the Folk Village)
1330 - 1700 Cultural Tour & Video Assignment
Fulbright Korea
Korean Folk Village visit - learn about Korean culture, see traditional performances, and sample local food. Participants will take video of their visit for editing the next day.
1830 Group Dinner (Shabu-Shabu Restaurant)
WEDNESDAY, APRIL
21
Venue: Fulbright Korea
0600 - 0830 Breakfast (On your own)
0900 – 1030 Starting a Video Project
Fulbright Korea Web Team
Practical training on preparing a new video project and working within the editing timeline, audio bar, titling/transitioning scenes, and more.
1030 – 1100 Coffee/Tea Break
1100 – 1230 Digital Video Editing
Fulbright Korea Web Team
Digital video will be uploaded from flip cam and edited by each participant.
1230 – 1400 Lunch (Asojung the Bulgogi Restaurant)
1400 – 1530 Exporting a Video Project
Fulbright Korea Web Team
Various exporting formats in order to accommodate the wide range of social media channels and technology available to them.
1530 – 1600 Coffee/Tea Break
1600 - 1700 Web Security and Copyright
Fulbright Korea Web Team
Issues in web security such as viruses, spam blogs, and the vulnerability of personal date with additional guidelines on the use of copyrighted material.
1700 Dinner on Your Own
THURSDAY, APRIL 22
Venue: Fulbright Korea
0730 - 0830 Breakfast (On your own)
0900 – 1030 Best Practices in Technology and Advising
Selected EducationUSA Advisers
1030 – 1100 Coffee/Tea Break
1100 - 1230 Strategic Communications Planning
Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs
Richard O’Rourke, Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education
Work within a provided template which will break down a short-term and long-term strategic communications plan.
1230 – 1400 Lunch (Chiu Chow Chinese Restaurant)
1400 - 1530 Bringing It All Together and Moving Forward
Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs
Richard O’Rourke, Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education
Participants present their short-term and long-term strategic communications plans and discuss how they fit into the Global EducationUSA Communications Strategy
1530 – 1600 Coffee/Tea Break
1600 – 1700 Evaluations and Certificates
Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs
Richard O’Rourke, Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education
1800 Closing Dinner Reception
