MONDAY, APRIL 19

Venue:                     Fulbright Korea

0830 – 0930             Registration/Reimbursement (Fulbright Korea)

0930–1000               Welcome Remarks

Welcome Remarks   Welcoming Remarks

- Mrs. Jai Ok Shim, Executive Director, Korean-American Educational Commission

Welcome Remarks

- Lisa Heller, Deputy Public Affairs Officer, U.S. Embassy Seoul

1000 – 1030              ECA    Updates & Workshop Overview

Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs

Richard O’Rourke, EducationUSA Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education

1100 – 1200             Global Trends in New Media   Presentation

James F. Larson, PhD, Deputy Director, Korean-American Educational Commission

Explore the big picture of incorporating new media in communications and focus on what’s waiting around the corner regarding new technologies.

1330 – 1430            Overview of EducationUSA Social Media

Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs

ECA/EducationUSA policy guidance on the professional use of social media and the global communication strategy.

1430 – 1600            Overview of EducationUSA Social Media Presence

Brandon Howe, EducationUSA Media Specialist, Institute of International Education

EducationUSA website, ‘Connects’ online web meetings, and other online web based advising tools.

1630 - 1730             Introduction to Video Making

Fulbright Korea Web Team

Video planning, using a camera, and video assignments.

TUESDAY, APRIL 20

Venue:                   Departing from Lotte City Hotel Mapo at 0900

0900 – 1230          IT Tour (Depart from Hotel)

Fulbright Korea

Tour of Samsung Digital City and presentations about the Samsung history and latest technology.

1330 - 1700          Cultural Tour & Video Assignment

Fulbright Korea

Korean Folk Village visit - learn about Korean culture, see traditional performances, and sample local food. Participants will take video of their visit for editing the next day.

WEDNESDAY, APRIL 21

Venue:                 Fulbright Korea

0900 – 1030         Starting a Video Project

Fulbright Korea Web Team

Practical training on preparing a new video project and working within the editing timeline, audio bar, titling/transitioning scenes, and more.

1100 – 1230         Digital Video Editing

Fulbright Korea Web Team

Digital video will be uploaded from flip cam and edited by each participant.

1400 – 1530         Exporting a Video Project

Fulbright Korea Web Team

Various exporting formats in order to accommodate the wide range of social media channels and technology available to them.

1600 - 1700          Web Security and Copyright

Fulbright Korea Web Team  Fulbright John Phillips

Issues in web security such as viruses, spam blogs, and the vulnerability of personal date with additional guidelines on the use of copyrighted material.

THURSDAY, APRIL 22

Venue:                  Fulbright Korea

0900 – 1030         Best Practices in Technology and Advising

Selected EducationUSA Advisers   Fulbright - Lee Keun Yong

1100 - 1230          Strategic Communications Planning

Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs

Richard O’Rourke, Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education

Work within a provided template which will break down a short-term and long-term strategic communications plan.

1400 - 1530            Bringing It All Together and Moving Forward

Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs

Richard O’Rourke, Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education

Participants present their short-term and long-term strategic communications plans and discuss how they fit into the Global EducationUSA Communications Strategy

1600 – 1700            Evaluations and Certificates

Gina Anderson, Program Officer Northeast Asia/Pacific, U.S. Department of State Bureau of Educational and Cultural Affairs

Richard O’Rourke, Regional Educational Advising Coordinator, Northeast Asia/Pacific, Institute of International Education